​​​Welcome to Heidee's Formals... Designer clothing with a new twist.


Our goal is to create the best formal designer clothing experience you've ever had. Here's how it works:


  • You create your own combination of traditional or modern dress styles from our design studio ...
  • Then top it off with any lace, beads and crystal that you choose from our inventory...
  • You pick the styles and fabric, you add the lace...
  • After a review with our fashion designer, we then make your custom design a reality... right here at our new Fashion Design Studio in Jacksonville, Florida.


That's it....Your custom designer formal is now ready for you to show off! 



TRADITIONAL design

You will find a wide range of traditional styles in our studio, catering to mainstream and ethnic tastes. Some of our styles from the Philippines include: 

  • Maria Clara Dresses
  • Mestiza Dresses​
  • Filipiniana Gowns
  • Barong Tagalog

Our custom  designs are sure to pique any women’s interest. We’ve got every type of look you want to achieve, just call us to set up an appointment.

Contemporary design